Marketing Strategies and Acceptance of Edible Insects Among Thai and Chinese Young Adult Consumers

• Main Authors: Chanchai Phonthanukitithaworn, Amporn Sae-eaw, Huacheng Tang, Phapaporn Chatsakulpanya, Weining Wang, Chavis Ketkaew
• Other Authors: Khon Kaen University
• Format: Article
• Published: 2022
• Subjects: Agricultural and Biological Sciences; Business, Management and Accounting
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/75764
• Institution: Mahidol University

The adverse environmental impact associated with producing animal foods (e.g. chick, pork, beef, and fish) presents an opportunity for insect foods to meet the rising global demand for meat products. This paper investigates consumer behavior relating to edible insect products among young adult consu...