Evaluasi strategi pemasaran PT Bhumi Merapi Eratama

by , SATIR, Topan, , Dr. Basu Swastha Dharmmesta, MBA
Published 1997

Consumer attitudes toward Dagadu's products and its counterfeits

by , INDARTO, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Brand personality on Nokia Cellular Phone

by , RAFIUDDIN, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Trying to consume Pepsodent toothpaste an empirical research on students of Master of Management Gadjah Mada University Yogyakarta

by , SUMARDY, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Analysis of the effect of humorous advertisements on attitude, credibility, persuasiveness, and intention to buy the advertised brand

by , HARTONO, Rudi, , Dr. Basu Swastha Dharmmesta, MBA
Published 2002

Segmentasi konsumen ayam goreng Ny. Suharti di Yogyakarta

by , MARTIAS, Dony, , Dr. Basu Swastha Dharmmesta, MBA
Published 2002

The Measurement of customer's perceived service quality by using servperf model at PT. Telekomunikasi selular Bandung

by , SUHERMAN, Unu, , Dr. Basu Swastha Dharmmesta, MBA
Published 2002

Pengaruh iklan komparatif dengan bintang iklan sama terhadap sikap konsumen

by , YULIAWATY, Lully, , Dr. Basu Swastha Dharmmesta, MBA
Published 2002

The Affect of merchandise carried, price, sales promotion, and convenience on consumer store choiche decision at Superindo Yogyakarta

by , CAPRICORNITA, Triani, , Dr. Basu Swastha Dharmmesta, MBA
Published 2002

The implementation of the relationship marketing process by Bouraq Airlines the customers' perspective

by , HARUNA, Sekitto, , Dr. Basu Swastha Dharmmesta, MBA
Published 1996

Analisis sikap konsumen terhadap produk elektronik "Made in Japan" dan "Made in Cina"

by , DHANARDONO, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

Segmentasi pasar pada Ambarrukmo Palace Hotel

by , TJIAMUJAYA, Yenny, , Dr. Basu Swastha Dharmmesta, MBA
Published 1996

Analisis perilaku biro iklan terhadap konsep marketing mix di PT Radio Retjo Buntung

by , TIRTAYASA, Satria, , Dr. Basu Swastha Dharmmesta, MBA
Published 1997

Analisis efektifitas iklan produk LA Lights dari Jarum terhadap minat beli konsumen di Yogyakarta

by , DHORIFI, Achmad, , Dr. Basu Swastha Dharmmesta, MBA
Published 1997

Evaluasi strategi pengembangan produk baru LA Lights

by , NOERHAJATI, Itjut, , Dr. Basu Swastha Dharmmesta, MBA
Published 1997

Analisis peranan anak dalam pengambilan keputusan pembelian barang konsumsi pada supermarket di Yogyakarta

by , DHARMA, Erwin Budhi, , Dr. Basu Swastha Dharmmesta, MBA
Published 2001

Consumers' perception on brand equity and the effect of repurchase intention

by , WIDIASTUTI, Hesti Handayani, , Dr. Basu Swastha Dharmmesta, MBA
Published 2001

Strategi pemasaran yang diterapkan Perumka (DAOP VI) pada KA. Argodwipangga jurusan Yogyakarta-Jakarta

by , SUYUTI, Ahmad Khwarizmi, , Dr. Basu Swastha Dharmmesta, MBA
Published 2000

The Effect of expectations, performance perceptions, price perceptions, product quality perceptions on satisfaction

by , SAVITRI, Wahyu Esti, , Dr. Basu Swastha Dharmmesta, MBA
Published 2000

An Investigation of situational variation in attitude and behavior :: A Study of fast food consumer behavior

by , ANGGREANI B., Ekky, , Dr. Basu Swastha Dharmmesta, MBA
Published 2000