Consumers' perception on brand personality

by , ARDHYAN, , Dr. Basu Swastha Dharmmesta, MBA
Published 2001

Analisis sistem intelijen pemasaran di Perusahaan Umum Pegadaian Yogyakarta

by , SUHARDJO, , Dr. Basu Swastha Dharmmesta, MBA
Published 1996

Analysis of the impact of humor advertising on recall, attitude, and purchase intention

by , GIM, Hok, , Dr. Basu Swastha Dharmmesta, MBA
Published 2001

Analysis of the on-air television advertising affect to consumer memory :: A Case of Coca-Cola campaigns

by , PRIMADIANTO, Demmy, , Dr. Basu Swastha Dharmmesta, MBA
Published 2001

Analisis konsekuensi perilaku konsumen terhadap kualitas layanan

by , TRANSISTARI, Ralina, , Dr. Basu Swastha Dharmmesta, MBA
Published 1999

Strategi bersaing mixagrip untuk mencapai posisi market leader di segmen kota dalam persaingan industri obat flu di Indonesia

by , MARDJONO, Eduart, , Dr. Basu Swastha Dharmmesta, MBA
Published 1999

Analisis strategi pemasaran dalam usaha meningkatkan jumlah pemegang polis PT Asuransi Jiwasraya

by , BASUKI, Sulistyo, , Dr. Basu Swastha Dharmmesta, MBA
Published 1999

Segmentasi pasar produk LA Lights

by , MARIA, Maya, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Strategi PT Swadharma Bhakti Sedaya Finance

by , RAHARJO, Sugeng, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Evaluasi strategi pemasaran jasa pelayanan teknis di Balai Besar Penelitian dan Pengembangan Industri Kerajinan dan Batik (BBKB) Yogyakarta menuju institusi swadana

by , WIDIASTUTI, Retno, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Analisis niat konsumen dalam menggunakan jasa transportasi kereta api Senja Utama berdasarkan pendekatan teori triandis

by , AMINUDIN, Kamid, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Analisis kepuasan pelanggan telepon tetap dan selular di area pelayanan Yogyakarta

by , ARYAMAN, Handrio, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Analisis strategi pemasaran dalam menghadapi pasar global :: Studi kasus pada PT Merpati Nusantara Airlines

by , KASTANYA, Ronny, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Evaluasi strategi pemasaran produk baru nostresa pada PT Air Mancur

by , PURWANTO, Joko, , Dr. Basu Swastha Dharmmesta, MBA
Published 1999

Analisis faktor pendapatan, kepercayaan, lokasi, produk dan pelayanan terhadap perilaku masyarakat untuk menabung pada tabungan Simpedes di Bank Rakyat Indonesia Kantor Cabang Pono...

by , ARIFIN, Syamhudi, , Dr. Basu Swastha Dharmmesta, MBA
Published 1999

Evaluasi harga jual benih padi bersertifikat di PT Sang Hayang Seri (Persero)

by , ARDIYANTO, Sigit, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Strategi pemasaran produk kayu lapis PT Barito Pasific Timber

by , WITRAYANA, Nadya, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Analisis kualitas pelayanan Hotel Puri Asri Magelang

by , KUSUMASTUTI, Endang, , Dr. Basu Swastha Dharmmesta, MBA
Published 1998

Brand personality creation through advertising

by , YULVADIAN, Wiko, , Dr. Basu Swastha Dharmmesta, MBA
Published 2002

Analisis perbedaan persepsi manajer dan persepsi salesman terhadap kepuasan pelanggan pada PT Astra International Daihatsu Sales Operation di Surabaya

by , RACHMAT, Basuki, , Dr. Basu Swastha Dharmmesta, MBA
Published 1997