Consumers' perception on brand personality

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Bibliographic Details
Main Authors: , ARDHYAN, , Dr. Basu Swastha Dharmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2001
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/40943/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=1808
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Institution: Universitas Gadjah Mada