The Effect of celebrity advertising toward consumer's judgment, feelings from advertisement, attitude, belief, brand attitude and intention to buy the advertised brand

by , ASTUTI, Niken Probondani, , Dibyo Prabowo, Prof.Dr.,M.Sc
Published 2005

Marketing audit in PT Westapusaka Kusuma (Export Garment Manufacturing)

by , DEWI, Wida Listya, , Dibyo Prabowo, Prof.Dr.,M.Sc
Published 2005

Faktor-faktor yang mempengaruhi preferensi konsumen terhadap televisi :: Studi kasus di Kecamatan Banguntapan, Bantul, Yogyakarta

by , FURQONIYATI, Rini Nuzulul, , Dibyo Prabowo, Prof.Dr.,M.Sc
Published 2005

Hubungan tingkatan loyalitas konsumen dengan keinginan membeli ulang :: Studi kasus pada konsumen produk minuman berenergi Extra Joss di Yogyakarta

by , VINCENTIUS, Dhany Setiawan, , Dibyo Prabowo, Prof.Dr.,M.Sc
Published 2005