CHILITO DRINK: INNOVATION ADOPTION FROM CONSUMERS' PERSPECTIVE

by , Bima Raditya, , Prof. Dr. Basu Swasta Dharmmesta, SE, MBA.
Published 2012

PENGARUH BRAND TRUST DAN BRAND AFFECT PADA BRAND LOYALTY PRODUK SABUN MANDI LUX DI JAKARTA

by , Bagus Rachmat Rievan, , Prof. Dr. Basu Swasta Dharmmesta, SE, MBA.
Published 2012

PENGARUH KECENDERUNGAN TERHADAP KEPASTIAN INFORMASI PADA KEYAKINAN TERHADAP PENCARIAN INFORMASI PRA-PEMBELIAN DI INTERNET

by , Kuntari Erimurti, Dra.,MM., , Prof. Dr. Basu Swasta Dharmmesta, SE, MBA.
Published 2012