Pengaruh kepercayaan merek dan consumer brand characteristic pada loyalitas merek :: Studi kasus pada konsumen Redoxon Double Action di Kota Yogyakarta

by , LATIFAH, Elmiawati, , Prof. Dr. Basu Swastha Dharmesta, MBA
Published 2009

THE IMPACT OF GREEN MARKETING STRATEGY, GREEN KNOWLEDGE AND ENVIRONMENTAL CONCERN ON CUSTOMER PREFERENCE AND GREEN PURCHASE INTENTION: A Study of Green Hard Drive From Western Digi...

by , Hendry Mardiyansah, , Prof. Dr. Basu Swastha Dharmesta, MBA
Published 2012