Consumer attitudes toward Dagadu's products and its counterfeits

by , INDARTO, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Brand personality on Nokia Cellular Phone

by , RAFIUDDIN, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Trying to consume Pepsodent toothpaste an empirical research on students of Master of Management Gadjah Mada University Yogyakarta

by , SUMARDY, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Analisis sikap konsumen terhadap produk elektronik "Made in Japan" dan "Made in Cina"

by , DHANARDONO, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

An Investigation of the relationship between product involvement and brand loyalty

by , SRIHARTO, Ragil, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

Analysis on the impact of extension advertising toward consumer attitude and purchase intention

by , MEITASARY, Vinca, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

The Effects of brand associations on consumer response

by , PUSPADAYASARI, Jessica, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Indonesian consumers' concept of price as a marketplace cue

by , NUSWANTORO, Dahono, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Strategic planning for small company at PT Matrix Jakarta

by , HANAFIAH, Ali, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

Jogjakarta as a tourism destination :: A Comparative important and satisfaction analysis

by , CHRISTIARINI, Renny, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Penerapan theory of planned behavior untuk perilaku membeli pada konsumen mobil merek Toyota Kijang di Kota Surakarta

by , HARMOKO, Jimmy, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Analisis pengaruh kecocokan sponsor dan kegiatan olah raga yang disponsori pada sikap dan recall konsumen terhadap sponsorship

by , KARTIKA, Irma, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Analisis kualitas pelayanan perusahaan jasa pengiriman barang

by , SUSATYO, Rizki, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2003

Segmentasi siaran berita radio berdasar manfaat dan karakteristik pendengar

by , RISTIANNI, Erwina, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2007

Atribut penentu adopsi Phonebanking Niagaaccess 14041

by , GUNAWAN, Ibnu, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

ANalyzing gender responses to sexual appeal in magazine print ads featuring female models

by , KURNIAWAN, Helyanto, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

Pengaruh desain pesan program cinta terhadap respon konsumen

by , PRIMAWATI, Ariyanti, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

Advertising mediation effect with dual mediation model

by , WIDYANINGRUM, Woro, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Published 2004

FACTORS AFFECTING THE DEMAND OF SMARTPHONE AMONG STUDENTS IN UNIVERSITAS GADJAH MADA

by , BRIANO KAWENANG, , Prof. Dr. Basu Swastha Dharmmesta, MBA.
Published 2013

ANALISIS PENGGUNAAN SELEBRITAS VERSUS NON-SELEBRITAS PENDUKUNG PADA SIKAP TERHADAP IKLAN KOSMETIKA PRIA JENIS BEAUTY CARE DAN PROBLEM SOLVING

by , Diah Prasita, , Prof. Dr. Basu Swastha Dharmmesta, MBA
Published 2014