Consumer-Based Brand Equity in the Television Industry: A Study of A Local Television Channel in Yogyakarta (The Case of ADiTV)

by , ERDILIA ADRIASARI, , Yulia Arisnani, M.B.A., Ph.D.
Published 2013

Measuring Customer-based Brand Equity: Empirical Evidence From Sports Footwear Market in Indonesia

by , FERDHI FIRMANSYAH SUSANTO, , Yulia Arisnani, M.B.A, Ph.D.
Published 2013

Pengukuran Atribut Green Hotel Yang Diinginkan oleh Konsumen di Living Colours Dive Resort

by , Adithra Ranggawuni, , Dra. Yulia Arisnani, M.B.A., Ph.D.
Published 2013

Faktor-faktor Yang Mempengaruhi Sikap Skeptis Konsumen Terhadap Green Advertising

by , AHMAD SYALTUT M, , Yulia Arisnani, M.B.A., Ph.D
Published 2014

ANALYSIS OF CONSUMER�S PURCHASE INTENTIONS OF BUYING CROSS-CULTURAL PRODUCT

by , ANDRIAN LUKMANA PUTRA, , YuliaArisnani, M.B.A., Ph.D.
Published 2014

The Use of Consumer Oriented Strategy In The Online Marketing Campaign of Opel Mokka in Germany

by , YOHANES EDO ALEXANDER, , Yulia Arisnani, M.B.A., Ph.D.
Published 2013

Faktor-Faktor yang Memengaruhi Persepsi Konsumen di Yogyakarta Terhadap Kepercayaan pada Merek Online: Tokobagus.com

by , EUNIKE MEITIMANNA G, , Dra. Yulia Arisnani, M.B.A., Ph.D.
Published 2013

ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI JAKARTA

by , Adrian Rengga Mukti, , Dra. Yulia Arisnani, M.B.A., Ph.D.
Published 2014