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E-WOM review adoption and green purchase intention: the application of source credibility theory (SCT)

E-WOM review adoption and green purchase intention: the application of source credibility theory (SCT)

by Abdul Rahim, Roslin, Sulaiman, Zuraidah, Chin, Thoo Ai, Zaidin, Norzaidahwati, Zakuan, Norhayati
Published 2015

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Conference or Workshop Item

2

E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)

E-WOM review adoption and green purchase intention: the application of Source Credibility Theory (SCT)

by Abdul Rahim, Roslin, Sulaiman, Zuraidah, Chin, Thoo Ai, Zaidin, Norzaidahwati, Zakuan, Norhayati
Published 2015

Get full text
Get full text

Article