Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: A study of Gen Y green consumers in Malaysia

by Bathmanathan V., Rajadurai J.
Published 2023

Gen Y green purchasing behavior in relation YO energy conservation and environmental preservation products in Malaysia

by Rajadurai J., Bathmanathan V., Azami N.
Published 2023

Strategic Commitment by Sultanate of Oman towards 2050 Net-Zero Emission: Current Environmental Initiatives and Future Needs

by Alrawahi I., Bathmanathan V.A.P., Al Kaabi S., Alghalebi S.
Published 2024

Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis

by Rajadurai J., Wan Hanafi W.N., Bathmanathan V., Daud S., Azami N.
Published 2023

Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

by Rajadurai J., Zahari A.R., Esa E., Bathmanathan V., Ishak N.A.M.
Published 2023