Author Search Results

1

The determinant factors influencing young consumers’ acceptance of mobile marketing.

The determinant factors influencing young consumers’ acceptance of mobile marketing.

by Pan, Vic Qi, Cheah, Amy Shun Gui, Chew, Pai Qin
Published 2012

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Final Year Project / Dissertation / Thesis

2

Mobile marketing in the 21st century: a partial least squares structural equation modelling approach

Mobile marketing in the 21st century: a partial least squares structural equation modelling approach

by Pan, Vic-Qi, Chew, Pai-Qin, Cheah, Amy Shun-Gui, Wong, Choy-Har, Tan Han, Garry Wei
Published 2015

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Journal