Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

by Chee-Hua, Chin, Lo, May-Chiun, Ramayah, T.
Published 2016

Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak

by Chee, Hua Chin, Su-Zhuang, Susan Thian, Lo, May-Chiun
Published 2017

The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?

by Chee, Hua Chin, Chee, Ling Chin, Wong, Winnie Poh Ming
Published 2018

Local Communities Perceptions on Rural Tourism Competitive Advantage: A Study on Kampung Bako (Bako National Park), Kuching, Sarawak

by Lo, May-Chiun, Cheuk, Sharon, Abang Azlan, Mohamad, Chee, Hua Chin
Published 2018

Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

by Chee, Hua Chin, Lo, May Chiun, Zaidi, Razak, Pooria, Pasbakhsh, Abang Azlan, Mohamad
Published 2020

Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve

by Jun Zhou, Thong, May Chiun, Lo, Mohamad Kadim, Suaidi, Abang Azlan, Mohamad, Chee Hua, Chin
Published 2019

Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve: the moderating impact of destination image

by Wei-Chiang, Chan, Wan Hashim, Wan Ibrahim, Lo, May Chiun, Abang Azlan, Mohamad, T., Ramayah, Chee-Hua, Chin
Published 2021