Author Search Results

1

Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior

Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior

by TAN, Chin Tiong, Dolich, Ira J.
Published 1980

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2

The Moderating Effects of Cognitive Complexity and Prior Product Familiarity on the Predictive Ability of Selected Multi-Attribute Choice Models for Three Consumer Products

The Moderating Effects of Cognitive Complexity and Prior Product Familiarity on the Predictive Ability of Selected Multi-Attribute Choice Models for Three Consumer Products

by TAN, Chin Tiong, Dolich, Ira J.
Published 1981

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