Constructing ethnic identification variables of Malay, Chinese and Iban

by Ernest Cyril , de Run
Published 2007

Ethnically targeted advertising : views of those not targeted

by Ernest Cyril, de Run
Published 2007

Constructing ethnic identification variables of Malay, Chinese and Iban

by Ernest Cyril, de Run
Published 2012

Ethnically targeted advertising : views of those not targeted

by Ernest Cyril , de Run
Published 2007

Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group

by Ernest Cyril, de Run
Published 2005

Service recovery strategies in western based fast food restaurants : a structural equation model test

by Ernest Cyril, de Run, Heriyadi, Kusyarnadi
Published 2008

How young adults perceive advertising: a comparative study of three ethnic groups

by Hiram, Ting, Ernest Cyril, de Run
Published 2013

Generations X and Y Attitude towards Controversial Advertising

by Ting, Hiram, Ernest Cyril , de Run
Published 2012

Service Recovery Strategies In Western Based Fast Food Restaurants: A Structural Equation Model Test

by Ernest Cyril, de Run, Heriyadi, Kusyarnadi
Published 2008

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables

by Phang, Grace, Ernest Cyril , de Run
Published 2007

Service recovery strategies in western based fast food restaurants : a structural equation model test

by Ernest Cyril , de Run, Kusyarnadi, Heriyadi
Published 2008

Money donations intentions among Muslim donors: an extended theory of planned behavior model

by Ernest Cyril, de Run, Muhammad, Kashif
Published 2015

Attitude Towards Advertising: A Young Generation Cohort's Perspective

by Hiram, Ting, Ernest Cyril, de Run
Published 2015

Determining Attitudinal Beliefs about Controversial Advertising

by Ernest Cyril, de Run, Hiram, Ting
Published 2014

Exploring Antecedents Of Attitude Towards Controversial Advertising

by Ernest Cyril, de Run, Hiram, Ting
Published 2013

A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market

by Hiram, Ting, Ernest Cyril, de Run
Published 2015

Beyond Demographic Boundary: Determining Generational Values by Cohorts

by Ernest Cyril, de Run, Hiram, Ting
Published 2014

Body Image of Pakistani Consumers

by Tariq, Jalees, Ernest Cyril, de Run
Published 2014

Service Brand Equity: Cross-Sectional Analysis of Four Service Schemes in Malaysia

by Sharizal, Hashim, Ernest, Cyril deRun
Published 2013

Generational Cohorts and Their Beliefs and Attitude towards Advertising

by Ernest Cyril, de Run, Hiram, Ting
Published 2013