The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage

by SRIVASTAVA, Rajendra Kumar, Fahey, Liam, Christensen, H. Kurt
Published 2001

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

by SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Published 1999

Market-Based Assets and Shareholder Value: A Framework for Analysis

by SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Published 1998

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

by SRIVASTAVA, Rajendra Kumar, Shervani, Tasadduq A., Fahey, Liam
Published 1999