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Fahey, Liam
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Fahey, Liam
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Fahey, Liam
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1
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage
by
SRIVASTAVA, Rajendra Kumar
,
Fahey
,
Liam
,
Christensen, H. Kurt
Published 2001
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2
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
by
SRIVASTAVA, Rajendra Kumar
,
Shervani, Tasadduq A.
,
Fahey
,
Liam
Published 1999
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3
Market-Based Assets and Shareholder Value: A Framework for Analysis
by
SRIVASTAVA, Rajendra Kumar
,
Shervani, Tasadduq A.
,
Fahey
,
Liam
Published 1998
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4
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
by
SRIVASTAVA, Rajendra Kumar
,
Shervani, Tasadduq A.
,
Fahey
,
Liam
Published 1999
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