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Ethnocentrism as a moderator on the relationship between celebrity's source credibility and the purchase intention of cosmetic products among Malaysians

Ethnocentrism as a moderator on the relationship between celebrity's source credibility and the purchase intention of cosmetic products among Malaysians

by Fatima Zohra Chekima
Published 2019

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2

Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness

Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness

by Brahim Chekima, Fatima Zohra Chekima, Azaze Azizi Abdul Adis
Published 2020

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