The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior

by Ikhsan, Ridho Bramulya, Fernando, Yudi, Gui, Anderes, Fernando, Erick
Published 2024

The influence of brand trust on customer purchase behavior : Mediating digital interactions on instagram

by Pane, Angelina, Fernando, Yudi, Ikhsan, Ridho Bramulya, Mergeresa, Fineke, Fernando, Erick, Prabowo, Hartiwi
Published 2024

TikTok-social media marketing practices and digital branding

by Sabrina, Ade Josephin, Fernando, Yudi, Mergeresa, Fineke, Ikhsan, Ridho Bramulya, Sari Wahyuni-Td, Ika, Fernando, Erick
Published 2024

Psychological risk, security risk and perceived risk of the cryptocurrency usage

by Mirza, Agus Muhammad, Fernando, Yudi, Mergeresa, Fineke, Wahyuni-Td, Ika Sari, Ikhsan, Ridho Bramulya, Fernando, Erick
Published 2023