Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty

بواسطة YOON, Victoria Y., HOSTLER, R. Eric, GUO, Zhiling, GUIMARAES, Tor
منشور في 2013

Assessing the Impact of Recommendation Agents on On-line Consumer Unplanned Purchase Behavior

بواسطة HOSTLER, R. Eric, YOON, Victoria Y., GUO, Zhiling, GUIMARAES, Tor, FORGIONNE, Guisseppi
منشور في 2011