Author Search Results

1

Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty

Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty

by YOON, Victoria Y., HOSTLER, R. Eric, GUO, Zhiling, GUIMARAES, Tor
Published 2013

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2

Assessing the Impact of Recommendation Agents on On-line Consumer Unplanned Purchase Behavior

Assessing the Impact of Recommendation Agents on On-line Consumer Unplanned Purchase Behavior

by HOSTLER, R. Eric, YOON, Victoria Y., GUO, Zhiling, GUIMARAES, Tor, FORGIONNE, Guisseppi
Published 2011

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