Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty

由 YOON, Victoria Y., HOSTLER, R. Eric, GUO, Zhiling, GUIMARAES, Tor
出版 2013

Assessing the Impact of Recommendation Agents on On-line Consumer Unplanned Purchase Behavior

由 HOSTLER, R. Eric, YOON, Victoria Y., GUO, Zhiling, GUIMARAES, Tor, FORGIONNE, Guisseppi
出版 2011