Facebook group engagement, brand preference, and brand community: A moderated mediation analysis of smartphones

by Guillen, Nelson B., Jr
Published 2020

Understanding the effect of Facebook in the relationship of self-concept and brand image on smartphone brand satisfaction

by Guillen, Nelson B., Jr.
Published 2018

Continuance intention of massive open online course learners in higher education: A sustainable development initiative

by Guillen, Nelson B., Jr.
Published 2022

Adherence to quarantine protocols to prevent the spread of COVID-19: The moderating effect of social media campaigns

by Guillen, Nelson B., Jr.
Published 2021

Signs of work from home depression: A digital wellness view

by Guillen, Nelson B., Jr.
Published 2021

Relevance of blended learning in tertiary schools: A post-pandemic view

by Guillen, Nelson B., Jr.
Published 2022

Does facebook group engagement moderate smartphone brand preference?: An analysis using structural equation modeling

by Guillen, Nelson B., Jr.
Published 2018

Does facebook group engagement moderate smartphone brand preference?: An analysis using structural equation modeling

by Guillen, Nelson B., Jr., Bautista, Reynaldo A., Jr.
Published 2018

Does media affect adherence to COVID-19 quarantine protocols?

by Bautista, Reynaldo A., Jr., Jeong, Luz Suplico, Murad, Noel Sajid I., Guillen, Nelson B., Jr.
Published 2022