Author Search Results

1

The Effects of Market Structure Characteristics on Competitive Reaction Intensity: A Longitudinal Analysis

The Effects of Market Structure Characteristics on Competitive Reaction Intensity: A Longitudinal Analysis

by REDDY, Srinivas K., HOLAK, Susan L.
Published 1991

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2

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

by HOLAK, Susan L., REDDY, Srinivas K.
Published 1986

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3

To extend or not to extend: Success determinants of brand line extensions

by REDDY, Srinivas K., HOLAK, Susan L., BHAT, Subodh
Published 1994

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