Does friendship help in personal selling? The contingent effect of outcome favorability

by Ho, Hillbun Dixon
Published 2013

Consumption-oriented engagement in social network sites : undesirable influence on personal well-being

by Ho, Hillbun, Ito, Kenichi
Published 2020

Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? The role of customer participation

by Ho, Hillbun Dixon, Ganesan, Shankar
Published 2014

Who pays you to be green? How customers' environmental practices affect the sales benefits of suppliers' environmental practices

by Chen, Chien-Ming, Ho, Hillbun
Published 2021