Role of store image and cause-related marketing in hypermarket visit intention

by Hong, Kay Tze
Published 2018

Cause-related marketing: it's applicability in hypermarket context

by Hong, Kay Tze, Ng, Siew Imm, Raja Yusof, Raja Nerina, Kaliappan, Shivee Ranjanee
Published 2017

Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour

by Hong, Kay Tze, Siew, Imm Ng, Raja Yusof, Raja Nerina, Kaliappan, Shivee Ranjanee
Published 2019

Cause-related marketing: it`s applicability in hypermarket context

by Hong, Kay Tze, Ng, Siew Imm, Raja Yusof, Raja Nerina, Kaliappan, Shivee Ranjanee
Published 2017

Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model

by Hong, Kay Tze, Ng, Siew Imm, Ho, Jo Ann, Tan, Houng Chien, LIM, Chui Seong
Published 2021