Incidental emotions and hedonic forecasting : the role of (un)certainty

by Polyportis, Athanasios, Kokkinaki, Flora, Horváth, Csilla, Christopoulos, Georgios I.
Published 2020

Managing brands and customer engagement in online brand communities

by Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josee, Horvath, Csilla, Ramaseshan, B, van de Klundert, Joris, Canli, Zeynep Gurhan, Kandampully, Jay
Published 2023