Incidental emotions and hedonic forecasting : the role of (un)certainty

由 Polyportis, Athanasios, Kokkinaki, Flora, Horváth, Csilla, Christopoulos, Georgios I.
出版 2020

Managing brands and customer engagement in online brand communities

由 Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josee, Horvath, Csilla, Ramaseshan, B, van de Klundert, Joris, Canli, Zeynep Gurhan, Kandampully, Jay
出版 2023