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Joanne, P. S. Yeoh
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Joanne, P. S. Yeoh
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1
The effects of lyrical fit in advertisements
by
Joanne
,
P
. S.
Yeoh
Published 2021
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The effect of musical fit on consumers’ memory
by
Joanne
,
P
.S.
Yeoh
,
Adrian, C. North
Published 2010
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