Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model

by Nornajihah Nadia Hasbullah, Zurina Patrick, Hainnuraqma Rahim, K. K. Ramachandran
Published 2023

Threat or opportunity: accelerated job demands during COVID-19 pandemic

by Leila Afshari, Aamir Hayat, K.K. Ramachandran, Bartram, Timothy, Bamini KPD Balakrishnan
Published 2022