Marketing Management: An Asian Perspective

by Kotler, Philip, KELLER, Kevin Lane, ANG, Swee Hoon, TAN, Chin Tiong, Leong, Siew Meng
Published 2022

Linking Brand Equity to Customer Equity

by Leone, Robert P., Rao, Vithala R., Keller, Kevin Lane, Luo, Anita Man, McAlister, Leigh, SRIVASTAVA, Rajendra Kumar
Published 2006