Rethinking customer solutions: From product bundles to relational processes

by TULI, Kapil, KOHLI, Ajay K., BHARADWAJ, Sundar G.
Published 2007

Does Brand Licensing Increase a Licensor's Shareholder Value?

by ROBINSON, Adina B., TULI, Kapil R., KOHLI, Ajay K.
Published 2015

A theories-in-use approach to building marketing theory

by ZEITHAML, Valarie A., JAWORSKI, Bernard J., KOHLI, Ajay K., TULI, Kapil R., ULAGA, Wolfgang, ZALTMAN, Gerald
Published 2020