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1

Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder Value?

Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder Value?

by Kartik, Kalaignanam, Kushwaha, Tarun, Steenkamp, J.B., TULI, Kapil R.
Published 2013

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2

Marketing agility: The concept, antecedents, and a research agenda

Marketing agility: The concept, antecedents, and a research agenda

by KALAIGNANAM, Kartik, TULI, Kapil R., KUSHWAHA, Tarun, LEE, Leonard, GAL, David T
Published 2021

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3

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

by Kartik, Kalaignanam, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., TULI, Kapil R.
Published 2013

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