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LEEFLANG, Peter S. H.
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LEEFLANG, Peter S. H.
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LEEFLANG, Peter S. H.
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1
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
by
OSINGA, Ernst C.
,
LEEFLANG
,
Peter
S.
H
.
,
WIERINGA, Jaap E.
Published 2010
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2
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
by
OSINGA, Ernst C.
,
LEEFLANG
,
Peter
S.
H
.
,
SRINIVASAN, Shuba
,
WIERINGA, Jaap E.
Published 2011
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3
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
by
OSINGA, Ernst C.
,
LEEFLANG
,
Peter
S.
H
.
,
SRINIVASAN, Shuba
,
WIERINGA, Jaap E.
Published 2011
Get full text
text
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Saved in:
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