Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

by OSINGA, Ernst C., LEEFLANG, Peter S. H., WIERINGA, Jaap E.
Published 2010

Why do firms invest in consumer advertising with limited sales response? A shareholder perspective

by OSINGA, Ernst C., LEEFLANG, Peter S. H., SRINIVASAN, Shuba, WIERINGA, Jaap E.
Published 2011

Why do firms invest in consumer advertising with limited sales response? A shareholder perspective

by OSINGA, Ernst C., LEEFLANG, Peter S. H., SRINIVASAN, Shuba, WIERINGA, Jaap E.
Published 2011

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90] (Journal of Interactive Marketing (2020) 51 (72–90), (S10...

by Rangaswamy, Arvind, Moch, Nicole, Felten, Claudio, van Bruggen, Gerrit, Wieringa, Jaap E., Wirtz, Jochen
Published 2022