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Spillover effects from unintended trials on attitude and behavior: Promoting new products through access-based services

Spillover effects from unintended trials on attitude and behavior: Promoting new products through access-based services

由 LEHR, Adrian, BUETTGEN, Marion, BENOIT, Sabine, MERFELD, Katrin
出版 2020

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"I like it, but I don't use it": Impact of carsharing business models on usage intentions in the sharing economy

"I like it, but I don't use it": Impact of carsharing business models on usage intentions in the sharing economy

由 HAHN, Ruediger, OSTERTAG, Felix, LEHR, Adrian, BUETTGEN, Marion, BENOIT, Sabine
出版 2020

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