What happens online stays online? Segment-specific online and offline effects of banner advertisements

by LOBSCHAT, Lara, OSINGA, Ernst C., REINARTZ, Werner J.
Published 2017

Corporate digital responsibility

by Lobschat, Lara, Mueller, Benjamin, Eggers, Felix, Brandimarte, Laura, Diefenbach, Sarah, Kroschke, Mirja, Wirtz, Jochen, Lobschat L., Mueller B., Eggers F., Brandimarte L., Diefenbach S., Kroschke M., Wirtz J.
Published 2022