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Lalwani, Ashok Kumar
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Lalwani, Ashok Kumar
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Accents as a factor in advertising effectiveness in broadcast media : the case of Singapore
by
Lwin, May
,
Lalwani
,
Ashok
Kumar
,
Kuah, Leng Li
Published 2018
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2
Role of audio-visual congruency in consumer response to television commercials
by
Lwin, May
,
Lalwani
,
Ashok
Kumar
,
Pee, Beng Ling
Published 2018
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