Authenticity, cultural motivation and place attachment as antecedents to tourists’ recommend intention in Melaka and George Town heritage sites, Malaysia

by Latiff, Khairunnisak
Published 2019

The impact of tourism service quality on satisfaction

by Latiff, Khairunnisak, Ng, Siew Imm
Published 2015

Insights into the role of community participation as a tool for local support: a normative model for competitive and sustainable destination development

by Iqbal, Aatif, Ramachandran, Sridar, May Ling, Siow, Subramaniam, Thanam, Latiff, Khairunnisak
Published 2023

Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? a study of smart retailing technology in Malaysia

by Ng, Siew Imm, Ho, Jo Ann, Lim, Xin Jean, Chong, Kee Lin, Latiff, Khairunnisak
Published 2021