Cut price, advertise, or innovate : a study of managerial decision tendencies in increasing market share.

by Lee, Shu Fen., Lee, Eileen Yi Ling., Poh, Xiao Wei.
Published 2009

Effects of competitive superiority on firms' strategic behaviour across stages of industry evolution.

by Chung, Joseph Wei Peng., Kim, Luther Yong Wei., Lee, Kuok Howe.
Published 2010

The adoption of market orientation by small and medium enterprises : a grounded theory study

by Lee, Renkai, Wang, Xiaoyin, Zhang, Run
Published 2012

Factors influencing junior managers' poor decisions in new market entry

by Adela, Josephine, Chen, Lionel Yingren, Yeo, Marianna Xue Na
Published 2009

The effectiveness of marketing communication tools in business-to-business settings : a study of buyer responsiveness in the marine lubricants industry

by Ong, Pei Wen, Gao, Christina Fangda, Tang, Ursula
Published 2011

Exploring the complementary effects of perceived value and cost-based pricing strategies on firm performance.

by Heng, Jeremy Jun Jie., Lim, Belinda Kah Siew., Tay, Jieying.
Published 2010

Archetypes of flash mobs and patterns of audience response

by Chia, Wee Chien, Nur, Aniszah Bte Sapari, Ang, Winnie Yi Xuan
Published 2013

Flash sales sites : a flash in the pan?

by Yeo, Jasmine Ci Yi., Teo, Jie Min., Tay, Alison Tze Hui.
Published 2013

Training hones competitive conjecturing ability in a hostile environment.

by Koh, Kenneth Kat Jun., Kuah, Sue-Maine., Tan, Charmaine Li Wen.
Published 2011

Singaporean youths’ responsiveness towards credit card attributes : a conjoint and segmentation study.

by Tay, Xue Er., Tang, Chee Xuan., Chua, James Huey Wen.
Published 2012

Radical product innovations : competitive responses along marketing expenditure and pricing dimensions.

by Heng, Zu Xian., Ho, Dawn Pingping., Loke, Wai Mun.
Published 2009