Archetypes of flash mobs and patterns of audience response

• Main Authors: Chia, Wee Chien, Nur, Aniszah Bte Sapari, Ang, Winnie Yi Xuan
• Other Authors: Lim Kui Suen, Lewis
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51550
• Institution: Nanyang Technological University

The flash mob phenomenon began not too long ago and since then, brand owners are increasingly using flash mob as a marketing tool in Singapore. This corresponds to a surge in demand for and supply of flash mob. Although brand owners, such as HTC Mobile, are adopting these mobs to promote their produ...