Archetypes of flash mobs and patterns of audience response
The flash mob phenomenon began not too long ago and since then, brand owners are increasingly using flash mob as a marketing tool in Singapore. This corresponds to a surge in demand for and supply of flash mob. Although brand owners, such as HTC Mobile, are adopting these mobs to promote their produ...
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51550 |
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Institution: | Nanyang Technological University |
Language: | English |