Archetypes of flash mobs and patterns of audience response

The flash mob phenomenon began not too long ago and since then, brand owners are increasingly using flash mob as a marketing tool in Singapore. This corresponds to a surge in demand for and supply of flash mob. Although brand owners, such as HTC Mobile, are adopting these mobs to promote their produ...

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Bibliographic Details
Main Authors: Chia, Wee Chien, Nur, Aniszah Bte Sapari, Ang, Winnie Yi Xuan
Other Authors: Lim Kui Suen, Lewis
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51550
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Institution: Nanyang Technological University
Language: English

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