B2B e-marketplaces : archetypes in the electronics components industry.
Identifies the strategic factors of various e-marketplaces and the different archetypes in which these e-marketplaces would be classified under, using the important concepts of Porter’s strategic positioning theory and Miller’s strategic archetype. 19 relevant electronics components e-marketplaces w...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8976 |
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| Institution: | Nanyang Technological University |