Narrative

by Mahmoud, A. B., Tehseen, Shehnaz *
Published 2021

The dark side of artificial intelligence in retail innovation

by Mahmoud, A. B., Tehseen, Shehnaz *, Fuxman, L.
Published 2020

Mission statement effectiveness: Investigating managers' sensemaking role

by Toh, Seong-Yuen *, Tehseen, Shehnaz *, Mahmoud, A. B., Cheok, Jason *, Grigoriou, N., Opute, J.
Published 2021

Small and medium-sized enterprises in the digital business sector

by Tehseen, Shehnaz *, Muneeb, D., Mahmoud, A. B., Hack-Polay, D., Yeong, H. Y., Nawaz, F.
Published 2021

Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences

by Mahmoud, A. B., Grigoriou, N., Fuxman, L., Hack-Polay, D., Mahmoud, F. B., Yafi, E., Tehseen, Shehnaz *
Published 2019