Exploring Consumers’ Subconscious Response On Marketing Mix Towards Green And Non-green Products:A Neuromarketing Approach

by Mansor, Aida Azlina
Published 2019

Exploring Consumers Subconscious Response On Marketing Mix Towards Green And Non-green Products A Neuromarketing Approach

by Mansor, Aida Azlina
Published 2019

Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Hashem E., Alharthi Rami, Mansor, Aida Azlina, Ali, Javed, Abbas, Alhamzah F.
Published 2021