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Integrated marketing communication : A study of selected Malaysian public and private institutions of higher education

Integrated marketing communication : A study of selected Malaysian public and private institutions of higher education

by Siti Aishah Chu, Abdullah, Mohamad, Md Yussoff
Published 2015

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Proceeding

2

The relationship between integrated marketing communication and leadership styles - in the context of Malaysian higher education

The relationship between integrated marketing communication and leadership styles - in the context of Malaysian higher education

by Siti Aishah Chu, Abdullah, Mohamad, Md Yussoff, Hasrina, Mustafa
Published 2018

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