Author Search Results

1

A Semiotic analysis of 'individualism' and 'collectivism': the global Bersih 3.0 website

by Mokhtar, Aida
Published 2012

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2

A multiple stakeholder perspective of the television advertising production process in Malaysia

by Mokhtar, Aida
Published 2012

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3

A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model

by Mokhtar, Aida
Published 2016

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Article

4

The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building

by Mokhtar, Aida
Published 2018

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Article

5

A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website

by Mokhtar, Aida
Published 2012

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6

Embracing with love

by Mokhtar, Aida
Published 2019

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Book Chapter

7

The ‘moral panics’ behind television advertising regulations in Malaysia

by Mokhtar, Aida
Published 2010

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8

The 'moral panics' behind television advertising regulation in Malaysia

by Mokhtar, Aida
Published 2011

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Book Chapter

9

A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia

by Mokhtar, Aida
Published 2017

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Book Chapter

10

Muslim culture and marketing communication

by Mokhtar, Aida
Published 2017

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11

Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

by Mokhtar, Aida
Published 2019

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Article

12

Islamic Advertising: the Academic Viewpoint

by Mokhtar, Aida
Published 2014

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13

A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign

by Mokhtar, Aida
Published 2013

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14

Political communication through a qualitative lens

by Mokhtar, Aida
Published 2017

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Article

15

Islamic advertising: celebrating perfect moral vision

by Mokhtar, Aida
Published 2014

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16

The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising

by Mokhtar, Aida
Published 2015

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17

The imbuement of cultural elements in television advertisements: an Islamic perspective

by Mokhtar, Aida
Published 2019

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18

Advertising and promotion: an Islamic perspective

by Mokhtar, Aida
Published 2019

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19

Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

by Mokhtar, Aida
Published 2019

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20

Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs

by Mokhtar, Aida
Published 2018

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