Revisiting Attitude towards Advertising, its Antecedent and Outcome: A Two-Stage Approach using PLS-SEM

by Ting, Hiram, Chuah, Francis, Cheah, Jacky, Mumtaz Ali, Memon, Yusman, Yacob
Published 2015

Assessing Reflective Models In Marketing Research: A Comparison Between PLS and PLSc Estimates

by Cheah, Jun-Hwa, Mumtaz Ali, Memon, Chuah, Francis, Hiram, Ting, Ramayah, T.
Published 2018

A review of the methodological misconceptions and guidelines related to the application of structural equation modeling: A Malaysian scenario

by Mumtaz Ali, Memon, Hiram, Ting, Ramayah, T., Chuah, Francis, Cheah, Jun-Hwa
Published 2017

Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives

by Hiram, Ting, Mary Wan, Mering, Shahren, Ahmad Zaidi Adruce, Mumtaz Ali, Memon
Published 2017

Level of Stress and Job Satisfaction among Call Operators: A Case of Malaysian Telecommunication Sector

by Mumtaz Ali, Memon, Hiram, Ting, Rohani, Salleh, Jati Kasuma, Ali, Yusman, Yacob
Published 2016

Person-organisation fit and turnover intention: the mediating role of work engagement

by Mumtaz Ali, Memon, Rohani, Salleh, Shahrina, M. Nordin, Cheah, Jun-Hwa, Hiram, Ting, Chuah, Francis
Published 2018

Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach

by Hiram, Ting, Wee, Ming Lau, Cheah, Jun-Hwa, Yusman, Yacob, Mumtaz Ali, Memon, Lau, Evan
Published 2018

Knowledge Sharing Traits and Competitive Advantage: A Qualitative Inquiry

by Khaddraa, Rajuli, Cheing, Alex, Shahren Ahmad, Zaidi Adruce, Hiram, Ting, Hasbee, Hj Usop, Mumtaz Ali, Memon
Published 2017