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Ong, Celine Jia En
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Ong, Celine Jia En
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Ong, Celine Jia En
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Investigating the marketing effectiveness of virtual influencers
by
Kiew, Josie Siu Ting
,
Lee, Michelle Tze Yen
,
Ong
,
Celine
Jia
En
,
Phua, Zhaoxi
Published 2021
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Final Year Project
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Authentically fake? How consumers respond to the influence of virtual influencers
by
Lou, Chen
,
Kiew, Josie Siu Ting
,
Chen, Tao
,
Lee, Michelle Tze Yen
,
Ong
,
Celine
Jia
En
,
Phua, ZhaoXi
Published 2023
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Article
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